Shot 1 — Hook (0–5 seconds) Show the problem or an attention-grabbing product detail. Describe the visible action, setting and framing. Voiceover: [One short line that introduces the need.] Shot 2 — Product in use (5–10 seconds) Show the product solving one specific task. Keep the main character, wardrobe and product details consistent. Voiceover: [One concrete benefit.] Shot 3 — Closing frame (10–15 seconds) Show the product clearly with space for your final brand message. Voiceover: [Brand name and one call to action.]