Shot 1 — Establish the world (0–5 seconds)
Show the location, time of day and mood.

Shot 2 — Introduce the need (5–10 seconds)
Show the main character performing a task or encountering a problem.

Shot 3 — Introduce the product (10–15 seconds)
Use a closer view to make the product and its distinguishing details clear.

Shot 4 — Show the benefit (15–20 seconds)
Show one observable result of using the product.

Shot 5 — Emotional payoff (20–25 seconds)
Show a natural reaction or change in the character's situation.

Shot 6 — Closing product frame (25–30 seconds)
Hold a clean product frame with room for your brand and call to action.