Shot 1 — The audience's task (0–10 seconds) Show who this is for and the task they need to complete. Shot 2 — Current difficulty (10–20 seconds) Show one concrete source of friction. Shot 3 — Introduce the solution (20–30 seconds) Show the product or service at the moment it becomes useful. Shot 4 — One useful action (30–40 seconds) Demonstrate the most important step. Keep the action visually clear. Shot 5 — Observable result (40–50 seconds) Show what changed. Use evidence that is visible in the scene. Shot 6 — Next step (50–60 seconds) End with a clear invitation and room for the message on screen.